WebLocation-based marketing or Geofencing marketing gives brands the power to engage contextually concerning a user’s proximity to a precise physical location. Also, as it is apparent from the above code, the function defining the boundary of the geofence [.setCircularRegion] accepts three arguments- Latitude, Longitude, Radius. WebA POI is typically defined by its geographical coordinates and a few additional attributes like name and category: The Fullerton, a hotel at latitude 1.286546, and longitude 103.853721, or the Empire State Building at latitude 40.748817, and longitude -73.985428. are good examples of POIs. 3.
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